A 6-12 month outreach program that aims to improve visibility of research papers using social media platforms
such as Facebook, Twitter, Wechat, Weibo, etc., to reach targeted communities and prompt scholarly collaboration,
industrial engagement, and better impact.
Scholarly content being shared on social media is not uncommon; that’s where most audiences are today.
ies Research perfects research content dissemination via omnichannel marketing by engaging
various platform experts who genuinely understand the “Art of Social Media Optimization Strategy.”
By adapting ies Research’s very own storyboard, ies Storyboard, the content curated from a scientific paper
is customized based on dissemination platforms and shared to reach global audiences with various backgrounds.
“Social media is not only a way for authors and publishers to disseminate research findings, it’s also increasingly being used
by researchers to discover and read scientific content..” (Source : Nature)