What is 
iestory is a platform to communicate your research discoveries in a more accessible and engaging form.
This one-page feature comes with a well-crafted plain language summary highlighting the impact of your research to wider audiences which can be supplemented with graphical abstract, podcast and/or video byte.
The basic iestory comes readily with a 300- to 450-word comprehensive plain language summary emphasizing your research impact with minimal jargon to assist the understanding of scholars of different disciplines.
Supplemented with an Audio PLS for people who prefers to listen.
So what?
So, even if the reader is not from a relevant background, he/she can still grasp the main points of research by simply taking a glance at the PLS.
Let us not forget
Research is meant to create impact, regardless of its immensity.
Hence, if a scholar or funder or policymaker finds it difficult to understand your work, it will lead you nowhere (let alone impact).
Choose to enhance your iestory with a concise, single-panel graphical abstract highlighting the novelty of your work to aid content comprehension at one glance.
So what?
So, let us face reality; over 7,000 scholarly publications are produced daily, and we simply do not have the time to read them all, not even just the abstracts. Researchers are seeking quick-fixes to identify the most relevant papers based on their research interests.
Don’t believe us?
“Graphical Abstracts (GAs) are becoming common in academic publishing. Many journals allow authors to submit a GA with new manuscripts, and some won’t even accept a new submission without them.” (Source : SAGE Publishing)
How about a 3- to 5-minute video of your research highlights? By supplementing your iestory with a research highlight through an animated or a recorded video to ease content comprehension to visually inclined audience.
So what?
According to McQuivey’s Forrester study, if a picture is worth a thousand words, then a video is worth 1.8 million words. An analytical comparison conducted by Wiley Online Library confirms an article supplemented with a Video Abstract or Video Byte receives higher viewership than usual full-text publications.
Really?
“Articles with a video receives an average of 447% higher Altmetric Attention scores and 111% higher full-text views on Wiley Online Library” (Source: Wiley)
Prefer listening over reading? Add a 10- to 15-minute elaborate narrative in the form of a podcast to share your research story more engagingly.
So what?
Despite relentless efforts in staging conferences or publishing reports, evidencing research impact is crucial, and not limited, to securing new or renewal of research grants. Communicating the relevance, timeliness, and benefits of research increases its acceptance among policymakers, practitioners, and funders.
Really?
“In a recent survey, 75% of people said they would choose to listen to an audiobook than read a textbook, and 50% would choose to listen to audio than watch a video…” (Source : SciPod)
In ies Research, we also provide a range of other consultancy services such as:
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6- to 12-month Research Outreach Program;
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Research Impact Report;
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Online Webinars and Workshops;
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3MT Coaching
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Emerging Science Analytics.
Contact us now to start your journey towards impact with ies Research.
