How to Share Your Research through Social Media
With a growing population existing online, social media can either be a friend or a foe in communicating information. Favorably, scientists are increasingly integrating social media sharing to strengthen scholarly communication. Source
Research needs to be narrated into digestible and engaging forms for effective dissemination on one or more social platforms. Source
An intriguing and relevant “hook” is essential when crafting a good social media post to capture the attention of audiences
How to construct a convincing social media post?
Audiences on social media consist of scholars from various disciplines, news media, and public. To interest this vast readership, postings should align with the “Big Why” (trending news and ultimate impact) as well as highlight the “Why” (issues to be solved) of the research and present the message in forms preferred by the target audience and channel
Platform-based Storytelling Best Practices
Selection criteria relies heavily on the format of content and nature of targeted audience
Source: ies Research Consulting
Source: Nature Research
Source: University of Malaya Research
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