Boost Your University Branding with Impact Report
Currently, the universities mainly use Case Studies to determine the impact value of their research for society, for example, in the UK’s Research Excellence Framework (REF). Source
As impact is often only measurable after several years, the universities need to showcase productive interaction between a research group and societal stakeholders. Such interactions can be in the form of industrial contacts, publications, and artifacts. Source
Most universities summarize their research case studies in annual Impact Reports to supplement the university branding at the community level. Source
Such reports are different from the usual Research Update as every research work needs to be multi-disciplined and be aligned to a societal problem
By adopting Black’s Branding Model [Source], research progress toward impact shall be shared by addressing the real-world issues. The aim is to create community awareness about the research-in-progress against other unconfirmed information. This helps to educate the right stakeholders and to justify the investment of public money to research
Example of Impact Report
Through collaboration with the Faculty of Social Sciences of National Taiwan University, an impact report highlighting the research work and its contribution to society was produced. This impact report was a compilation of more than 30 publications produced by members of the institute, which includes research journal articles and books.
By understanding the purpose (Why) and the crux (What) of the research, an experienced cross-disciplinary copywriter was able to align the contributions with SDG (Big Why) to create an impact story. This report took into account the local interest in addressing real issues of the public.
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