Research contents need to be transformed into good stories prior to any attempt of social media engagement. Using the ies storyboarding of Big why-why-what, scientific publications can be repurposed for the audience’s interest of “so-what”. Category: UncategorizedSeptember 29, 2019 Share This Article Share on FacebookShare on Facebook TweetShare on Twitter Share on LinkedInShare on LinkedIn Post navigationRelated postsHow One Press Release Kept Traveling After PublicationOctober 5, 2026Open Access Is Growing in Southeast Asia, but Visibility Still Needs WorkSeptember 14, 2026Research Skills 12: Case Study Wrap UpDecember 16, 2020